Tools

Facebook Ads Calculator for Ecommerce

Model your ad spend, forecast revenue, and find your break-even point — before you spend a dollar.

Budget & Costs
$10,000
$1,000$100,000
$15
$5$50
Performance Metrics
1.5%
0.5%5.0%
2.5%
0.5%10.0%
Results
666,667
Impressions
10,000
Clicks
250
Conversions
$18,750
Revenue
CPC (Cost per Click)$1.00
CPA (Cost per Acquisition)$40.00
COGS Total$6,250
Ad Spend$10,000
Net Profit$2,500
ROAS1.87x
Profit Margin13.3%
Break-even ROAS1.50x
Profitable — 1.87x ROAS
You are above break-even but have room to scale.
Forecast

12-Month Projection

Assuming 8% monthly growth rate

Break-even: $16,250
$18,750
Jan
$20,250
Feb
$21,870
Mar
$23,620
Apr
$25,509
May
$27,550
Jun
$29,754
Jul
$32,134
Aug
$34,705
Sep
$37,481
Oct
$40,480
Nov
$43,718
Dec
$355,821Projected Annual Revenue
$117,214Annual Net Profit
Math

How It Works

Impressions

Budget ÷ CPM × 1,000

Clicks

Impressions × CTR

Conversions

Clicks × CVR

Revenue

Conversions × AOV

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No Long Term Contracts.