Tools

Facebook Ads Calculator for Lead Generation

Forecast your leads, revenue, and cost per lead before launching a single campaign.

Budget & Pricing
$10,000
$1,000$100,000
Performance Metrics
$15.00
$5.00$50.00
1.5%
0.5%5.0%
3.0%
0.5%5.0%
Results
666,667
Impressions
10,000
Visitors / Clicks
300
Leads
300
Leads
CPC$1.00
CPL (Cost per Lead)$33.33
Revenue$600,000
Ad Spend$10,000
Net Revenue$590,000
ROAS60.00x
60.00x ROASExcellent ROI
Forecast

12-Month Projection

Assuming 8% monthly growth in lead volume

Break-even (Ad Spend)
$600.0K
Jan
$648.0K
Feb
$699.8K
Mar
$755.8K
Apr
$816.3K
May
$881.6K
Jun
$952.1K
Jul
$1.0M
Aug
$1.1M
Sep
$1.2M
Oct
$1.3M
Nov
$1.4M
Dec
$11,386,276Annual Projected Revenue
$120,000Annual Ad Spend
Visualization

Your Lead Gen Funnel

666,667Impressions
→-98.5%
10,000Clicks
→-97.0%
300Leads
→-0%
300Leads
Reference

The Formulas

Impressions = Budget ÷ CPM × 1,000

Clicks = Impressions × CTR

Leads = Clicks × Conversion Rate

Revenue = Leads × Close Rate × Service Price

Next Step

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