DALY Pool Builder Marketing
$75,000 Average Inground Job.
One Lead Pays for Months of Ads.
We run Google & Facebook ads for pool builders in Central Florida. From new construction to renovations, we connect you with homeowners ready to invest in their backyard.
Everything You Need to Dominate Your Market
Google Ads + LSA Management
Show up first when homeowners search for pool builders, inground pool costs, and pool contractors near them
Facebook & Instagram Ads
Showcase stunning pool builds with before/after photos and video timelapses to homeowners dreaming of their backyard oasis
CRM & Lead Tracking
Missed call text-back, instant notifications, pipeline tracking — never lose a $75K lead to a slow response
Monthly Performance Reports
See exactly where every dollar goes — from cost per lead to consultations booked and contracts signed
Live in 48 Hours
We Analyze Your Market
Free brand analysis reveals what pool builders in your area are spending and where the highest-value homeowners are searching
We Launch Your Campaigns
Live in 48 hours, targeting homeowners searching for inground pools, fiberglass pools, pool resurfacing, and custom builds
Your Phone Rings
Track every lead, every consultation request, every dollar in your dashboard — from first click to signed contract
Simple Plans. Real Results.
No long-term contracts. Cancel anytime.
Full Stack
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 1 Location
Multi-Location
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 2-5 Locations
One-time setup fee of $500–$1,000 covers campaign build + CRM configuration.
Ad spend billed separately (min $30/day per platform, paid directly to Google/Meta). No long-term contracts.
How Your Investment Works
Two separate costs. You control both.
This is what you pay us to build, run, and optimize your campaigns. Includes ad strategy, copywriting, CRM setup, lead tracking, and monthly reporting. Think of it as hiring a marketing department without the overhead.
This is the money that actually runs your ads. You pay Google and Facebook directly — we never touch this money. We recommend a minimum of $30/day per platform. You set the budget, and you can pause or adjust anytime.
Example: Full Stack Plan
At 15–25 leads per month with a 30% consultation rate and 30% close rate, that’s 1–2 new contracts. For a pool builder averaging $75,000/inground job, that’s $75,000–$150,000 in revenue from a $4,300 investment.
The Math Works
| Service | Avg Job Value | Typical Lead Range* | Cost Per Lead | Total Investment | Expected Revenue |
|---|---|---|---|---|---|
| Inground Pool (Concrete/Gunite) | $75,000 | 10–20 leads | $30–$80 | $2,400–$3,400/mo | $75,000–$150,000 |
| Inground Pool (Fiberglass) | $74,000–$109,000 | 10–20 leads | $30–$80 | $2,400–$3,400/mo | $74,000–$218,000 |
| Pool Renovation/Resurfacing | $11,000 | 15–25 leads | $20–$60 | $2,400–$3,400/mo | $27,500–$68,750 |
| Hot Tub / In-Ground Spa | $8,000–$15,000 | 15–25 leads | $20–$60 | $2,400–$3,400/mo | $20,000–$93,750 |
*Lead volume varies by market, competition, and ad spend. These ranges reflect typical results at $30/day per platform. Total investment = management fee + ad spend. Ad spend is paid directly to Google/Meta — you control the budget.
Engineers Who Understand Revenue
We're not designers who learned to code. We're engineers who understand unit economics, ROAS, and pipeline velocity. Every system we build is measured by one metric: did it make you money?
We Build the Systems
Other agencies outsource the technical work. We write the code, build the integrations, and deploy the infrastructure ourselves.
Revenue Is the Only Metric
We don't report on impressions and clicks. We track leads, sales, ROAS, and revenue — the numbers that actually matter to your business.
No Fluff, No Filler
No 47-slide decks. No vanity dashboards. You get a system that works, data that's real, and a team that picks up the phone.
Built to Scale
Everything we build — campaigns, automations, integrations — is architected to grow with you. Not duct-taped together and prayed over.
Not Ready to Commit? Get a Free Brand Analysis First.
We’ll analyze your pool company’s website, your competitors, and your market — and show you exactly where the opportunities are. No strings attached.
Get Your Free AnalysisServing Tampa Bay & Southwest Florida
Let's Get Your Phone Ringing
Or call us directly: (512) 894-8923
Pool Builders Marketing Questions
How much do pool installation leads cost?
Pool leads are among the most valuable in home services, typically costing $100-300 each. But with average job values of $35,000-60,000, converting just one or two leads per month generates significant revenue from your ad investment.
What is the best way to market a pool company?
Google Ads for capturing homeowners actively searching for pool builders, combined with Facebook and Instagram ads showcasing completed pool projects. Pool buying is aspirational, so visual platforms perform exceptionally well.
How long is the sales cycle for pool installation leads?
Pool installation has a longer sales cycle than most home services, typically 30-90 days from first inquiry to signed contract. This makes CRM follow-up and email nurturing critical — most pool leads need 3-5 touchpoints before committing.
When is the best time to advertise pool installation?
Start advertising in late winter and early spring. Homeowners research pool builders months before summer, and the best leads come from February through May. By June, most builders are already booked and competition peaks.
Should pool companies advertise pool maintenance too?
Yes. Maintenance ads generate cheaper leads and build a recurring revenue base. Maintenance customers also become referral sources for new pool builds and renovation projects among their neighbors.