DALY Roofing Marketing & Advertising
Your Ads Should Print Money.
$9,500 Per Job.
We run Google & Facebook ads for roofing companies so every dollar you spend turns into signed contracts. You replace roofs. We fill your pipeline.
Everything You Need to Dominate Your Market
Google Ads + LSA Management
Show up first when homeowners search for roof replacement, storm damage repair, and emergency roofing services
Facebook & Instagram Ads
Reach homeowners with storm damage awareness and before/after content before they start searching
CRM & Lead Tracking
Missed call text-back, instant notifications, and pipeline tracking so you never lose a roofing lead
Monthly Performance Reports
See exactly how many roofing leads came in, what each one cost, and how much revenue they produced
Live in 48 Hours
We Analyze Your Roofing Market
Free brand analysis shows your opportunities, what competing roofers are spending, and where the gaps are in your market
We Launch Your Campaigns
Live in 48 hours, targeting homeowners actively searching for roof replacement, repair, and storm damage services
Your Phone Rings
Track every roofing lead, every call, every dollar in your dashboard. You focus on closing jobs.
Simple Plans. Real Results.
No long-term contracts. Cancel anytime.
Full Stack
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 1 Location
Multi-Location
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 2-5 Locations
One-time setup fee of $500–$1,000 covers campaign build + CRM configuration.
Ad spend billed separately (min $30/day per platform, paid directly to Google/Meta). No long-term contracts.
How Your Investment Works
Two separate costs. You control both.
This is what you pay us to build, run, and optimize your roofing campaigns. Includes ad strategy, copywriting, CRM setup, lead tracking, and monthly reporting. Think of it as hiring a marketing department without the overhead.
This is the money that actually runs your ads. You pay Google and Facebook directly — we never touch this money. We recommend a minimum of $30/day per platform. You set the budget, and you can pause or adjust anytime.
Example: Full Stack Plan
At 15–30 leads per month with a 25% close rate, that’s 4–8 new jobs. For a roofer averaging $9,534/job, that’s $38,136–$76,272 in revenue from a $4,300 investment.
The Math Works
| Service | Avg Job Value | Typical Lead Range* | Cost Per Lead | Total Investment | Expected Revenue |
|---|---|---|---|---|---|
| Minor Repair | $1,150 | 20–35 leads | $50–$100 | $2,400–$3,400/mo | $5,750–$10,063 |
| Major Repair | $3,000 | 15–25 leads | $75–$150 | $2,400–$3,400/mo | $11,250–$18,750 |
| Full Replacement (Shingle) | $8,500 | 10–20 leads | $100–$200 | $2,900–$4,300/mo | $21,250–$42,500 |
| Full Replacement (Metal) | $18,000 | 8–15 leads | $150–$350 | $2,900–$4,300/mo | $36,000–$67,500 |
*Lead volume varies by market, competition, and ad spend. These ranges reflect typical results at $30/day per platform. Revenue assumes a 25% close rate. Total investment = management fee + ad spend. Ad spend is paid directly to Google/Meta.
Engineers Who Understand Revenue
We're not designers who learned to code. We're engineers who understand unit economics, ROAS, and pipeline velocity. Every system we build is measured by one metric: did it make you money?
We Build the Systems
Other agencies outsource the technical work. We write the code, build the integrations, and deploy the infrastructure ourselves.
Revenue Is the Only Metric
We don't report on impressions and clicks. We track leads, sales, ROAS, and revenue — the numbers that actually matter to your business.
No Fluff, No Filler
No 47-slide decks. No vanity dashboards. You get a system that works, data that's real, and a team that picks up the phone.
Built to Scale
Everything we build — campaigns, automations, integrations — is architected to grow with you. Not duct-taped together and prayed over.
Not Ready to Commit? Get a Free Brand Analysis First.
We’ll analyze your roofing website, your competitors, and your market — and show you exactly where the opportunities are. No strings attached.
Get Your Free AnalysisServing Tampa Bay & Southwest Florida
Let's Get Your Phone Ringing
Or call us directly: (512) 894-8923
Roofing Marketing Questions
How much should a roofing company spend on Google Ads?
Most roofing companies see strong results starting at $1,500-3,000/month in ad spend. The sweet spot depends on your market size and competition, but roofing keywords like "roof replacement near me" convert well enough that even modest budgets generate quality leads.
What is the average cost per lead for roofing?
Roofing leads typically cost between $50-200 depending on the service type. Emergency repair leads tend to be cheaper, while full replacement leads cost more but carry significantly higher job values averaging $8,500-18,000.
How long does it take to start getting roofing leads from ads?
Most roofing campaigns start generating leads within the first week. It takes about 30-60 days to fully optimize targeting and bidding, but you should see calls coming in almost immediately after launch.
Should roofers use Google Ads or Facebook Ads?
Both work, but for different reasons. Google Ads captures homeowners actively searching for roof repair or replacement right now. Facebook Ads builds awareness and works especially well for storm damage campaigns where you are targeting a geographic area after weather events.
Do roofing companies need a CRM?
Absolutely. Roofing leads are high-value and time-sensitive. A CRM with automated text-back and call tracking ensures you never lose a $10,000+ job because you missed a call or forgot to follow up.