DALY Solar Marketing
$18K–$25K Per Residential Install.
Fill Your Pipeline Year-Round.
We run Google & Facebook ads for solar installers in Central Florida. With industry CAC at $10,000/sale, our campaigns deliver exclusive leads at a fraction of that cost.
Everything You Need to Dominate Your Market
Google Ads + LSA Management
Show up first when homeowners search for solar installation, solar panel costs, and solar companies near them
Facebook & Instagram Ads
Target homeowners with high electric bills using savings calculators, before/after installs, and financing options
CRM & Lead Tracking
Missed call text-back, instant notifications, pipeline tracking — speed-to-lead under 5 minutes is critical for solar
Monthly Performance Reports
See exactly where every dollar goes — from cost per lead to appointments set and contracts signed
Live in 48 Hours
We Analyze Your Market
Free brand analysis reveals local utility rates, competitor spend, and where homeowners with $100+/month electric bills are searching
We Launch Your Campaigns
Live in 48 hours, targeting homeowners searching for solar panels, solar costs, and residential solar installers in your area
Your Phone Rings
Track every lead, every appointment, every dollar in your dashboard — from first click to signed installation contract
Simple Plans. Real Results.
No long-term contracts. Cancel anytime.
Full Stack
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 1 Location
Multi-Location
- Google + Meta Ads
- CRM + Lead Tracking
- Monthly Reports
- 2-5 Locations
One-time setup fee of $500–$1,000 covers campaign build + CRM configuration.
Ad spend billed separately (min $30/day per platform, paid directly to Google/Meta). No long-term contracts.
How Your Investment Works
Two separate costs. You control both.
This is what you pay us to build, run, and optimize your campaigns. Includes ad strategy, copywriting, CRM setup, lead tracking, and monthly reporting. Think of it as hiring a marketing department without the overhead.
This is the money that actually runs your ads. You pay Google and Facebook directly — we never touch this money. We recommend a minimum of $30/day per platform. You set the budget, and you can pause or adjust anytime.
Example: Full Stack Plan
At 15–25 leads per month with a 25% appointment rate and 30% close rate, that’s 1–2 installations. For a solar installer averaging $20,000/residential system, that’s $20,000–$40,000 in revenue from a $4,300 investment.
The Math Works
| Service | Avg Job Value | Typical Lead Range* | Cost Per Lead | Total Investment | Expected Revenue |
|---|---|---|---|---|---|
| Residential Solar (6-8 kW) | $18,000–$25,000 | 15–25 leads | $40–$250 | $2,400–$3,400/mo | $18,000–$50,000 |
| Solar + Battery Bundle | $26,000–$36,000 | 10–15 leads | $100–$250 | $2,900–$4,300/mo | $26,000–$72,000 |
| Battery Storage Add-On | $8,000–$11,000 | 15–20 leads | $30–$80 | $2,400–$3,400/mo | $8,000–$22,000 |
| Commercial Solar (100 kW) | $140,000–$180,000 | 3–8 leads | $100–$300 | $2,900–$4,300/mo | $140,000–$360,000 |
*Lead volume varies by market, competition, and ad spend. These ranges reflect typical results at $30/day per platform. Total investment = management fee + ad spend. Ad spend is paid directly to Google/Meta — you control the budget.
Engineers Who Understand Revenue
We're not designers who learned to code. We're engineers who understand unit economics, ROAS, and pipeline velocity. Every system we build is measured by one metric: did it make you money?
We Build the Systems
Other agencies outsource the technical work. We write the code, build the integrations, and deploy the infrastructure ourselves.
Revenue Is the Only Metric
We don't report on impressions and clicks. We track leads, sales, ROAS, and revenue — the numbers that actually matter to your business.
No Fluff, No Filler
No 47-slide decks. No vanity dashboards. You get a system that works, data that's real, and a team that picks up the phone.
Built to Scale
Everything we build — campaigns, automations, integrations — is architected to grow with you. Not duct-taped together and prayed over.
Not Ready to Commit? Get a Free Brand Analysis First.
We’ll analyze your solar company’s website, your competitors, and your market — and show you exactly where the opportunities are. No strings attached.
Get Your Free AnalysisServing Tampa Bay & Southwest Florida
Let's Get Your Phone Ringing
Or call us directly: (512) 894-8923
Solar Installers Marketing Questions
How much do solar leads cost?
Solar leads range from $50-200 each depending on the source and qualification level. Google Ads solar leads tend to be higher quality because the homeowner is actively researching solar, compared to social media leads which require more nurturing.
What is the best advertising platform for solar companies?
Google Ads for high-intent leads from homeowners searching "solar installation" and related terms. Facebook Ads work well for awareness and education campaigns, especially when promoting incentives like tax credits and utility savings calculators.
How can solar companies reduce their cost per acquisition?
Pre-qualify leads with your ad copy and landing page. Include roof requirements, utility bill minimums, and financing options upfront. This filters out unqualified leads before they submit a form, reducing wasted sales appointments.
Do solar companies need different marketing by region?
Absolutely. Solar messaging should emphasize local utility rates, state incentives, net metering policies, and weather patterns. A campaign in Florida should focus on different value propositions than one in Arizona or Massachusetts.
How important are reviews for solar lead generation?
Extremely important. Solar is a high-ticket purchase with long-term implications, so homeowners research heavily before committing. Companies with 50+ Google reviews at 4.5+ stars convert leads at nearly double the rate of companies with fewer reviews.